Exciting news for South African women—Playtex is back and better than ever! Known for its timeless designs that celebrate every curve, Playtex has relaunched at Miladys, bringing a new Winter Collection that blends comfort, support, and confidence like never before.
From the iconic Cross Your Heart bra to figure-enhancing Solutions styles, this relaunch introduces four signature Categories, each designed locally with you in mind.
A STYLE FOR EVERY BODY
Whether you’re looking for Everyday wear, Glamour, or Shaping Solutions, Playtex is the Perfect fit.
Cross Your Heart
A timeless favourite! The Cross Your Heart collection features the original frame that lifts and separates, creating natural curves under clothing. With a stretch centre and sides for a comfortable fit, this is the go-to choice for effortless Full Figure support.
Glamour
For those who love a touch of elegance, the Glamour range is designed for full-figure fashion and is available in B-G cup sizes. Beautifully crafted to provide all-day support, lingerie makes you feel as good as you look.
Everyday
Perfect for all-day comfort, the Everyday Comfort range is tailored to enhance and support natural curves while targeting areas that need it most. It’s all about fit, function, and effortless wear—ideal for those who want reliable, supportive lingerie that moves with them.
Solutions
Do you need a little extra smoothing and shaping? The Solutions collection is your answer! Designed to cinch, contour, and support, this range includes compression garments that refine your silhouette while keeping you comfortable.
FIND YOUR PERFECT FIT
Shopping for bras can be a challenge, but Playtex makes it easy. With a dedicated measuring guide and various sizes designed to fit real bodies, finding your ideal match has never been simpler.
Now Available at Miladys, South Africa.
The wait is over! Playtex’s winter collection is now available at Miladys stores nationwide and online.
Follow @Playtex_sa on Instagram for the latest updates, fit tips, and styling inspiration.
Feel comfortably beautiful—every day, in every way—with Playtex. For more information visit www.playtexsa.co.za
