Skip to content
  • Home
  • Home
Playtex Cross Your Heart bra providing all-day comfort and natural support for South African women

CONFIDENCE REIMAGINED WITH CROSS YOUR HEART

There’s a quiet kind of power in knowing you’re supported, not just by the people in your life, but by the little things that help you move through the day with ease. For decades, Cross Your Heart has been part of that story for South African women. It’s in the early morning rush when you pull on a jacket and head out into the winter chill, knowing that what you’re wearing underneath keeps you comfortable and steady. It’s in the warm summer evenings when you’re gathered with friends, feeling completely at ease in your own skin. And it’s in those moments in between, the meeting you walk into with your head high, the quiet coffee break that belongs only to you. Cross Your Heart was designed with a unique cross-over design that shapes and supports naturally, so you don’t have to think about it. It’s the unseen detail that lets you focus on what matters most, living your life with confidence! The women who wear it tell a shared story, even if they’ve never met. They are mothers, daughters, friends, colleagues. They are busy, they are relaxed, they are everything in between. And through it all, Cross Your Heart is there, a trusted companion in every chapter. Because feeling good about yourself isn’t just about what the world sees. It’s also about how you feel — strong, sure, and ready for whatever comes next.

LAYERED FOR WINTER, LIGHT FOR SUMMER

Maybe you are wrapping up for winter or dressing down for warmer summer days, what matters most is what sits closest to your skin. Playtex lingerie is designed to work with your body and your wardrobe, offering support, softness and stretch where you need it most. WINTER WARMTH STARTS WITH THE RIGHT BASEUnder a polo neck, knit jumper or tailored coat, your base layer sets the tone. It it’s a good bra, it should more than just fit. It should move with you and hold your shape without digging in. This is why the Playtex Cross Your Heart and Everyday Comfort ranges are ideal for layering. Soft-touch fabrics and full coverage mean warmth without the bulk. Playtex bras are made with breathable blends that help regulate temperature through long days in and out of meetings, errands or school runs. Comfort isn’t sacrificed for support and support never means stiffness. SUMMER COMFORT WITHOUT COMPROMISEWhen the layers come off and lighter dresses or shirts take over, Playtex continues to deliver. The Solutions range smooths and shapes without trapping heat. The lightweight stretch panels provide gentle compression while letting your skin breathe. Even our underwires are crafted to lie flat, supporting your natural curves without pressing or pinching. That means no awkward adjustments during lunch with friends or a walk along the beachfront. SOFT FABRIC TECHNOLOGY, DESIGNED WITH YOU IN MINDWe understand that comfort means different things to different women. Our fabric selection is done with intention: soft yarns, moisture-wicking linings and smooth seams that you won’t feel throughout the day. It doesn’t matter if it is the first cool day in May or the heat of December, Playtex remains the one layer that you don’t want to take off. A BRA FOR ALL SEASONSPlaytex lingerie isn’t seasonal, It’s essential. Whether it’s an extra layer in winter or your only layer in summer, it adapts to your body and lifestyle, offering all-day comfort with year round versatility. True comfort is never out of season.

TAKE CARE OF YOUR UNDERWEAR: TIPS TO MAKE THEM LAST

Underwear is the unsung hero of the wardrobe. Unlike other items, these silent partners endure more wear and tear. They work overtime to shape, support, and move with our bodies throughout the day. At Playtex South Africa, we know that once you discover a panty or bra that fits perfectly, you’ll want to treasure it for as long as possible. That’s why taking care of your underwear isn’t just practical, it’s essential. Feeling good starts from the very first layer. Here’s how you can hold on to your favourites for longer: 1. Wash with careAlways check the care label. The delicate fabrics used in quality underwear deserve a softer touch. Hand washing is ideal, but if you need to use a machine, opt for cold water and a gentle cycle (no hotter than 30°C). Any detergent that says ‘tackles tough stains’ is unlikely to be safe for your bra. A mesh lingerie bag also helps prevent snagging and stretching. 2. Air dry whenever possibleHigh heat and harsh detergents can wear out elastic and weaken fabric. After washing, lay out your undergarments (preferably down flat) to air dry naturally. Not only does this protect the fibres, but it also helps retain their shape. If you’re based in a warmer region, don’t leave your undergarments to dry in direct sun. 3. Rotate your wearingWe all have our go-to pairs of panties and bras, but constantly wearing and washing the same ones can weaken elastic fibres and fade colours. The solution? Keep a variety of quality pairs in your cupboard and rotate them regularly. 4. Store properlyStoring your underwear properly helps ensure longevity. Stacking fares better than hanging. Fold your briefs and bras carefully and consider investing in a specialised drawer organiser with slotted dividers. Why throw out what can last? With proper care, you can give your underwear the longer lifespan it deserves. In a world where disposable culture is all too common and textiles are tricky to recycle, there’s value in caring for what we already have.  At Playtex South Africa, we know that once you find your perfect fit, you’ll want to hold onto it.

WHAT YOU NEED TO LOOK FOR WHEN FITTING A BRA

Get the size right. It’s not just the cup that is important, the band also plays a critical role in supporting your breasts and if you get this wrong it may lead to shoulder pain, rib pain and numerous other issues. All bra sizes are made up of two components. An even number that represents the band size (32,34,36 etc.) and a letter that indicates the cup size which is determined by the breast itself. So how do you ensure that you have the right measurement? Using a soft measuring tape, wrap it around your rib cage, just under your bust, ensuring that the tape is level and not too tight. Once you have the measurement, round it up to the nearest whole number. If this happens to be an even number, then that is your band size. If it is an odd number, round it up to the next even number and that will be your band size. On to the cup size, wrap the measuring tape around the fullest part of your bust, once again, keeping it level across your back. Make sure that the tape is not too tight and comfortably accommodates your breasts, then round that up to nearest whole number. THE FITTING Band: Once you have selected a bra based on the measurements, check that the band fit is snug, but not restrictive and that it stays in place without riding up. The band must be level around your rib cage, not too high and not too low. Move your fingers below the band to ensure that there is not too much slack. The Cup: The cups should hug the shape of your breasts, containing them without spillage, gaps or wrinkles. If there is spillage over the top or sides of the cup, then the cup is probably too small. If there are gaps or empty spaces in the cup, the cup is likely too large. If you are wearing a bra with an underwire, the wire must lie flat against your body to support the entire underside of the breast and must not rest on the breast tissue. The Gore: The gore or centre piece between the cups, must lie flat against your breastbone. Where the gore is  standing away from your body or digging in, it is not the right fit. The Straps: Straps must support your breasts without digging into your shoulders. The bra should fit on the loosest bra fitting, which is where you should start on a new bra. This can be adjusted as the bra stretches with washing and wear. Remember, the band should be doing most of the holding up, not the straps. Straps should not feel too tight or too loose. Overall Fit: The bra should feel comfortable and supportive throughout the day. Lift your arms above your head, if your breasts slip out under  the band, then the size is too large. You should be able to move freely without the bra feeling uncomfortable or shifting out of place. Check the fit under a fitted T-shirt or your lowest top to see if any lines or bumps are visible. If the cups look fake if the bra shows above the neckline, then consider a different style of bra. FIT FOR PURPOSE Various styles and designs are available, it is important however, that when choosing a bra, you are selecting one that will not cause discomfort in whatever activity that you will be engaged in. The Playtex range offers four options that are designed around body type and to suit your needs for the occasion. The Cross Your Heart range does not have underwire support and lifts and separates for more natural curves under clothes while providing a comfortable fit. If you are attending a formal event, you may consider the Glamour B-G range that is designed to support a more glamorous you. If you are facing a long day ahead, the Everyday Comfort option might be the way to go, providing comfort while supporting your natural curves and targeting those areas that need it the most. The Solutions collection is designed to cinch, contour, smooth, reduce and support.  The range includes compression garments that refine your silhouette while keeping you comfortable.

PLAYTEX IS BACK! FEEL COMFORTABLY BEAUTIFUL WITH THE NEW WINTER COLLECTION AT MILADYS

Exciting news for South African women—Playtex is back and better than ever!

Contact us on:

fitsmeperfectly@playtexsa.co.za

Disclaimer